Frollo is a personal finance and budgeting app that helps people to track, budget, save money and improve their financial skills
The client wanted to map out the customer journey and improve the app’s UX so that it would work better for their different marketing channels
Frollo is a personal finance and budgeting app that helps people to track, budget, save money and improve their financial skills
The client wanted to map out the customer journey and improve the app’s UX so that it would work better for their different marketing channels
My role within this project was conducting interviews and user testing, producing artefacts like a persona, user flows, affinity map and prototyping in Figma and user testing.
My role within this project was conducting interviews and user testing, producing artefacts like a persona, user flows, affinity map and prototyping in Figma and user testing.
I was involved in gathering insights from Frollo users to see how engagement with the app could be increased. Persona creation revealed which features would benefit which user type.
New ideas were prototyped and further testing was done to see if they improved the experience.
I was involved in gathering insights from Frollo users to see how engagement with the app could be increased. Persona creation revealed which features would benefit which user type.
New ideas were prototyped and further testing was done to see if they improved the experience.
I conducted interviews with 3 of our users remotely, like with this example with a user from Perth.
I conducted interviews with 3 of our users remotely, like with this example with a user from Perth.
An Affinity map was organised into themes to organise data from interviews and gain insights which we all collaborated on.
I conducted interviews with 3 of our users remotely, like with this example with a user from Perth.
An Affinity map was organised into themes to organise data from interviews and gain insights which we all collaborated on.
After the interviews we came up with detail for a persona which deviated a bit from the client’s target group. This helped to show the difference between the clients ideal and some of the real users.
After the interviews we came up with detail for a persona which deviated a bit from the client’s target group. This helped to show the difference between the clients ideal and some of the real users.
After the interviews we came up with detail for a persona which deviated a bit from the client’s target group. This helped to show the difference between the clients ideal and some of the real users.
Findings were presented to client and insights were ranked in importance.
Some findings were:
Findings were presented to client and insights were ranked in importance.
Some findings were:
Findings were presented to client and insights were ranked in importance.
Some findings were:
I ideated with my colleague an idea for an avatar to show a journey of what got a user ahead and what setbacks and challenges they faced. I also helped work on prototyping the idea of badges as rewards to encourage people to read and unlock tips and challenges. Frollo has asked if I would be able to continue work into current their customer journey.
I ideated with my colleague an idea for an avatar to show a journey of what got a user ahead and what setbacks and challenges they faced. I also helped work on prototyping the idea of badges as rewards to encourage people to read and unlock tips and challenges. Frollo has asked if I would be able to continue work into current their customer journey.
I ideated with my colleague an idea for an avatar to show a journey of what got a user ahead and what setbacks and challenges they faced. I also helped work on prototyping the idea of badges as rewards to encourage people to read and unlock tips and challenges. Frollo has asked if I would be able to continue work into current their customer journey.
I assisted in performing user testing on with 3 of our participants on a low-fi prototype, which revealed usability and conceptual issues. The user feedback was that gamification and badges did not appeal much to them. It lacked real-world application.
Partnering with other businesses for real world rewards was suggested as an option to encourage people to build better habits, and enjoy the process more.
I assisted in performing user testing on with 3 of our participants on a low-fi prototype, which revealed usability and conceptual issues. The user feedback was that gamification and badges did not appeal much to them. It lacked real-world application.
Partnering with other businesses for real world rewards was suggested as an option to encourage people to build better habits, and enjoy the process more.
I assisted in performing user testing on with 3 of our participants on a low-fi prototype, which revealed usability and conceptual issues. The user feedback was that gamification and badges did not appeal much to them. It lacked real-world application.
Partnering with other businesses for real world rewards was suggested as an option to encourage people to build better habits, and enjoy the process more.
The app has been designed for a broad audience and can be used by anyone looking to improve their financials. However, its main intention is to help those in financial distress.
User interviews and testing included a broad range of professionals who were not all in financial distress. Narrowing the focus to the core audience, will increase the value for them enormously.
The app has been designed for a broad audience and can be used by anyone looking to improve their financials. However, its main intention is to help those in financial distress.
User interviews and testing included a broad range of professionals who were not all in financial distress. Narrowing the focus to the core audience, will increase the value for them enormously.
The app has been designed for a broad audience and can be used by anyone looking to improve their financials. However, its main intention is to help those in financial distress.
User interviews and testing included a broad range of professionals who were not all in financial distress. Narrowing the focus to the core audience, will increase the value for them enormously.
